Tesla and Tata show early signs of dominance

by Carazoo India

In a futuristic automotive world, big automobile manufacturers will be electric cars. No longer will the world read about engine displacement figures and the emission fuel levels, may be only in small cars. We shall discuss as to how electric cars and small cars could co-exist and ride the world to a futuristic car world. This fact seems more nearer reality than future as the silicon based Tesla Motors unveiled it's the highly awaited Model S, a fully electric car that will sell under $50,000 U.S. dollars. The gorgeous car is a full size sedan with seating for five and has all the comforts that come in a normal car. Tesla Motors showed the car after a long wait. Model S has been unveiled and the prices announced. But if Tesla fails to get the cuts for eco-friendly car, it has a tough task ahead. It has committed to start production in 2011, even as profitability seems to be low. Tesla already has a roadster on the roads and a deal with Daimler to supply powertrains for the proposed electric Smart car. The company has to cater to diverse markets, ensure viability, and mange to get loans to run the car business. The company has so far managed to demonstrate its strengths and is able to pull on even after some setback in the last few years. But in another part of the world, the Indian company Tata Motors has launched the wonder Nano with an ultra low pricing of $ 2000 U.S. dollars. This small cars can seat four can deliver good mileage and power and also ensure low emission. It is easily affordable by most people across the world. People need not wait all their life to buy grand big cars. Both the events occurred in April. On one hand was the luxury green car and on the other was the semi-green basic transport. These are extremes could drive our choices for transportation in future. But will the two radically different car models survive in midst of powerful fuel guzzling cars? It is difficult to say, but that the very direction in which our future mobility is being shaped. Both, Tata and Tesla are in deep financial problems of their own. But everybody admits that Tata Nano is inevitable, even though the initial production may not be as high as predicted. But Tata Motors is unstoppable and has gone ahead to present a Nano Europa, a European model Nano, and an American Nano at a later date. The foreign Nano models may cost twice as much as they cost in India, due to enhanced safety and emission equipments, but it will still be cheaper than the cheapest car model in Europe and American continents. Tesla had acquired a loan of $ 350 U.S. dollars from the department of energy of the U.S. government. It is selling a more technologically radical vision of an automobile. Continues speculation in media and in public about Tesla has heaped great pressure to succeed. Without the massive financial assistance from Department of Energy, Tesla is going to find the going very tough. It may be difficult for Tesla to find new investors, if it does not succeed fast. Objectively, Tesla has an edge over the troubled General Motors which was also working on Chevrolet Volt, a pure electric car. The launch of Volt is not definite and the priced much higher than existing hybrids and electrics. Electric cars will become the world highly preferred mobility product in wealthy countries. Consumers there will not mind paying a few extra dollars to get the right product. In regions where the electric cars become unaffordable, Tata Nano will pitch in. It will give the people to use cost effective cars as a solution to environment problems. If in future, when petrol will be scracely used for mobility and frugality will be the theme, Tata Motors and Tesla will dominate the automobile world.

View more articles from Carazoo India

This article is provided by Amazines.com - The ULTIMATE Article Database